5 Core Advantages and Benefits Of SEO For Your Website

The Definition of Marketing...

"Getting the right message in front of the right people at the right time."

In order to get people to buy your products, enquire about your service, take action for your cause then getting in front of the right people at the right time with the right message is core to building a successful empire.

In the digital world it is meant to be super easy  (but not necessarily so) to get in front of the right people. 

As long as you can profile your exact target audiences you have a chance and the better you do it, the cheaper your marketing will be.

FACT: The purpose of marketing is to buy customers for the cheapest price.

Yes, marketing is all about buying customers.  If I spend $100 on marketing and get 2 customers, I have paid $50 per customer.  Good if I make much more from each customer.  Bad if I don't.  If I can change things to get 4 customers for $100 then I have improved my marketing.

So, if you advertise/market to the wrong people, your cost per customer will be high

And if you don't convey the right message, your cost per customer will be high

Or if you don't get in front of people when they are open to your offering, your cost per customer will be high

Stuff up all three and the cost of getting a customer will be higher than the money you make. That's a problem.

WHAT IS SEO?

SEO stands for: Search Engine Optimisation

Which can be defined as the actions taken to make your website appear as prominently as possible in the free search engine results.

More simply - The goal is to be at the top of page 1 for many high intent keyword searches.

WHAT HAS SEO GOT TO DO WITH MARKETING?

SEO has everything to do with being in front of the right people at the right time with the right message. 

You know a searcher is the right customer as they are actively searching for your offering

The person has self-selected themself.

They often have very high commercial intent meaning that they want to spend money to solve a problem that you solve.

Now all you have to do is make sure that you are one of the businesses that gets in front of them and then deliver a better more compelling message than your competitors.

"SEO is About Helping The Right People Find You Before They Find Your Competitors"

What Methods Are Available To Get In Front of Your Ideal Customer (The Right People)

Before internet and digital marketing took over, there were the following core advertising methods to get in front of customers

1. The Yellow Pages
2. Newspaper and Magazine Advertising
3. Television Advertising.
4. Business Signage on building, cars, trucks, and fixed items.
5. Letterbox Advertising - Catalogues to single page flyers
6. Direct Mail - A letter to your letterbox

The audience was all watching the same TV stations, reading the one or two newspapers in a city, and consuming information from magazines that interested them be it Vogue or Share Investing.

The internet has mostly destroyed print advertising revenues and splintered television viewing across tens of channels and into a huge choice of online streaming services.