Our process starts with identifying the most common seed keywords or general search terms related to your products and services. Sometimes this is obvious from your site and other times there are some hidden gems. From here we can expand out to long tail commercially relevant terms that deliver clients.
Quality content that informs, engages, entertains, enlightens your users needs to be developed. Content is everything from the words on the page to the visual layout and structure of the page. Quality content that ranks takes time and energy to create.
In order to build your profile we promote your content looking for permanent relationships between you and content promoters. Content promoters can be people, sites, emails, social media We are looking to gain a lasting footprint from such promotion.