See real results within the shortest possible time.
Get a professionally designed, developed, coded, web site that generates leads like nothing you have experienced before. We help service businesses and solutions consultants including accountants, tradespeople, engineers, and custom quoted and manufactured products develop full web sites that showcase their offerings and generate leads from inbound traffic.
A lead generating landing page has a single minded purpose of converting targeted traffic, generally from paid traffic (google ads and Facebook ads), into qualified leads within your lead flow. The more targeted lead generating web pages you develop and systematically drive the right traffic to, the more qualified leads you will get. Prices range from new lead generation landing page styles to creating subsequent lead generating pages.
What good is a lead page without driving the right traffic to it, right? We'll help with highly targeted adwords on keywords with high commercial intent, Facebook ads to your ideal targets and and remarking tactics to extract the highest return possible from the least spend. Once traffic is being generated we'll get great statistics we use to optimise, experiment and improve your page conversions.
LOADINGYes, always include your contact number
Make it easy for browsers to enquire with you without going to another page
Images make a big difference to conversion. Use relevant quality photos
No one believes how good you say you are. So testimonials are a must.
Relevant video can engage, inform and convert
Ensure all your affiliations and organisational associations and qualifications are showing
Use power words such as You'll get, feel have be and more above the fold.
Invest in finding or creating a good design structure for your site
To capture an email address, trigger a call, download a report, attach a re-marketing cookie.
Use whitespace to enable the users eye to get to your main points. Make the page appear clean with plenty of whitespace.
See if you can track conversions from page views and monitor when you make changes. Or A,B test changes.
Short forms convert more. Get the minimum information to make it easy for prospects.
Review behaviour on your landing pages using heatmap software.
When forms are filled in, store contact details in your own database
Start sending well written marketing emails to any leads to warm them up to your company.
Don't neglect your thank-you page. Tell them what happens next and lay it out beautifully.
Get interest immediately with your headline on the page.
Your page needs to attract Attention, generate Interest, build Desire and get Action
Show proof that you deliver results from other sources. e.g. Facebook reviews
Customer Proof is more social proof. Show customer face for more impact or use testimonial videos.
Keep communicating useful powerful information to your leads to build trust and increase sales
Forms on RHS get higher conversion rates
Don't use term submit as it converts less.
Exit Popups, Entrance Popups are more effective than not using them
Create content that is wanted by your prospects and they will share their email address for it.
Ensure it is fast, well structured for google indexing
Target your key word phrases and LSI keywords throughout your copy and headings.
For SEO have an image(s) named after main targeted key-phrase
Link out to other credible sources on the page (2-4 links)
Use micro text and image captions to reinforce elements.
Drive traffic using adwords and converting key phrases
Drive traffic with Facebook Image ads to your customer demographic
Follow your web visitors around with re-marketing ads if they didn't enquire and maybe even if they do.
When you get a lead you want to meet while the prospect is hot
Quote turnaround time is the number one reason for lost sales after a good first meeting
Call, Txt, Email to follow up for the next few weeks until you get a decision. Drip marketing emails should go out automatically.
GTP is a B2B lead generation digital marketing agency. We grow company sales pipelines using inbound marketing and sales nurturing techniques. Our clients come to us to build momentum from initial campaigns and upscale their lead generation efforts in a measurable way.
Perth Auctioneer Mark Burgess was looking for more property Auction work and we found it for him. Solar hot water system installer Ureco wanted more leads and sales we found them. Mettams Mufflers and Towbars wanted more towbar installation sales and we generated them. We have tens and tens of success stories. See if we have helped your industry before.
Congratulations you've now built a beautiful, responsive, emotionally engaging, lead generating web site that clearly outlines all your products and services, has clear calls to actions and is available on the web.
What Next? - the journey now is to work to drive traffic to the web site, measure its success, analyse the success or lack of it, and make improvements to better target your prospective customers.
Select from our Web Site Traffic Generation service packages and conversion rate optimisation consulting services to really put your web site to work for you.
